Since 2011, when he first joined Sierra Madre Playhouse (SMP), Christian Lebano has produced, directed, or acted in over 43 shows. As an actor, he has played major roles at theaters across the country, including the Oregon Shakespeare Festival, Utah Shakespeare Festival, Chicago Shakespeare Theater, and American Players Theater. In 2014, he became artistic director of SMP. Under his leadership, it has earned two Ovation Awards out of thirteen nominations for eight different shows, and many awards from other critic’s groups. Six years ago, he initiated the Theater for Young Audiences (TYA) series of plays for schools; the program has drawn 14 school districts and over 13,000 students. He started the “Off the Page” free monthly reading series which has performed 44 readings to date. Three have moved to full productions, and another is slated for 2021. In 2019, he launched the “Off the Screen” movie series which is screened with and supports each new production. Christian is currently recovering from COVID-19 but nonetheless made time to interview in April 2020.
TELL US SOMETHING ABOUT THE HISTORY OF YOUR THEATER. WHEN DID YOUR THEATER BEGIN IT LONG CAREER? WHAT IS YOUR MISSION?
CHRISTIAN LEBANO: The building was built in 1910 as a furniture store and was converted to a silent movie theater and limited vaudeville in 1923. It continued as a movie house until it closed in 1970 when the building was chopped up and used for many different purposes. In 1980, a community theater took over the building and became the Sierra Madre Playhouse. The building underwent major renovations to make it look as it does today. In 1996, we started using Equity actors and began professionalizing our offerings. In 2014, we had a major reorganization and mission change. That was the year I became the first artistic director in over 10 years.
The Sierra Madre Playhouse is a nonprofit, award-winning 99-seat theater. With century-old ties to our community; we are dedicated to fostering an appreciation of live performance in people of all ages and backgrounds by illuminating the diversity of the American experience.
I was not involved from the beginning. I first came to SMP as an actor in 2011 and then joined the board in 2012. I became artistic director in 2014.
WHEN DID YOU CLOSE THE THEATER DUE TO COVID-19? WERE YOU IN THE MIDDLE OF A RUN?
CL: We closed on March 5. At the time, we had a rental in the house, and they cancelled their remaining performances. We had cancelled our sold-out production of “Charlotte’s Web” a few weeks earlier because of the added costs incurred due to AB5 – specifically, the redefinition of independent contractors – so we were spared having to shut down a production.
OVER THE PAST WEEKS, HOW HAS COVID-19 IMPACTED YOUR THEATER?
CL: Of course, we have canceled all programming: our film series, our reading series, and all our productions through the end of 2020.
ARE YOU DOING ANYTHING RIGHT NOW TO KEEP YOUR LIVE THEATER GOING? STREAMING? HAVING VIRTUAL MEETINGS? PLANNING FOR NEXT SHOW WHEN YOU REOPEN? AUDITIONING? FUND RAISING?
CL: We have not yet streamed anything for our audiences, but we are considering the best ways to stay connected to them, including live streaming performances. We have just launched a newsletter and continue to send email updates. We are also on Facebook. Our marquee has been featured in the Wall Street Journal, LA Times, CNN, and MSNBC. Pretty soon we’re going to need an agent! We have been updating our marquee messages weekly.
We’re having lots of virtual meetings with staff and our board. We’re planning on our grand reopening production for April of next year. We haven’t set a date yet. Given our uncertainty about the opening date, we haven’t yet scheduled auditions.
In terms of fund raising, we haven’t made any direct appeals for support at this time. We feel that – with so many people struggling – it isn’t the right time to ask for money. However, we have received several unsolicited donations from patrons, all with notes telling us how important we are to the community and how much they hope we will survive the shutdown. WE WILL!!
WHAT DO YOU THINK WILL BE THE IMPACT OF COVID-19 ON LIVE THEATER IN GENERAL IN LOS ANGELES? DO YOU FORESEE ANY PERMANENT CHANGES?
CL: I imagine that quite a few intimate theaters will be forced to close. I see a contraction of offerings looming. COVID-19 comes on the heels of the disastrous AB5 law which changed the definition of independent contractors and thus added thousands of dollars to the cost of productions. The uncertainty of the future makes it very difficult to plan. It is our opinion that we won’t be allowed to gather until 2021 and that, even then, audiences will be wary until there is a vaccine. That is why we are not planning to produce in 2020 and will only begin later in 2021.
WHAT DO YOU NEED RIGHT NOW TO KEEP GOING FORWARD? WHAT WOULD YOU LIKE FROM THE THEATER PUBLIC?
CL: We definitely need patience and fortitude. Obviously, we also need donations as we try to keep paying our small staff through these dark times. We love hearing from our patrons. Knowing that they are rooting for us and looking forward to our reopening keeps our spirits strong and makes us determined to come back better than ever.
Most importantly, very soon we will be announcing ways that the audiences can reach out to their State Senators and Assemblypersons to help rethink and rewrite AB5. This law has had a great impact on our ability to produce shows at the high level we’ve come to be known for. That’s why we are planning only a four-show season, which is down two shows from our past production schedules.
WHAT ARE SOME OF YOUR FUTURE PLANS?
CL: We plan a four-show season in 2021 which will include three of the cancelled productions from 2020 – Lauren Yee’s “King of the Yees,” Lauren Gunderson’s “Silent Sky,” and a return of our Christmas classic, “A Christmas Story.” We will be announcing one more show which will open the season. We are ready to announce our Silent Film Festival which will be in the spring. Our reading series, Off the Page, will be back with its monthly offering. We will include a full month of four new plays in June or July, and we’ll launch our Story Telling events (to be named) with two dates. AND we have a few more ideas in the works.
We are also using this time to make many long-needed upgrades to our theater. These changes, large and small, will make our producing capabilities stronger, our actors better supported, and our audiences happier. I am very excited to share them with our patrons when we reopen.